Innocence - Final Video

Evaluation-Question 1

Evaluation-Question 2

Evaluation-Question 3

Evaluation-Question 4

Ancillary Tasks

Filming and editing of Evaluation Question 3

When planning to film our evaluation question 3 we used a method suggested by some of our classmates to show how our audience thought our film went. We filmed two of our friends whom are into the genre "James and Harrison" watching our film, and then talking about what they liked, improvements to make and whether the digipak was similar to conventional ones that are available to buy. This really helped us when trying to answer our question three. Before actually commiting to this method of audience feedback we thought about other ways we could collect peoples opinions of out music video. These included: surveys, focus groups and putting a questionairre on the school bulletin. After looking at these we felt that videoing would be more exiting for the examiner or audience viewing our evaluation.

Overall I feel that question three is a strong question of ours and the audience feedback we recieved has developed our thoughts on our production. Also, some things that we havent noticed and other people have has assisted us in answering this question.

Filming and editing of Evaluation Question 2

The shoot of evaluation question 2 went very well. Although we couldnt obtain the same location that we filmed the first evaluation question on, we decided that filming in different locations for each question would prove a more pleasant view. We carried on with the decision we made when begginning to evaluate our production which was that Michael should speak our questions. Also, we put together a table of scores scored by Michael and I and then by James and Harrison. These showed the criteria from the mark scheme within the different mark bands related to question 2. We decided to include this in our question rather than blogging so the the viewer can see the scores whilst Michael spoke about them.

The editing for question 2 went well and we included images and again video clips to demonstrate our points not only in a verbal, but also a visual way aswell. We feel that this is crucial in supporting the audience with understanding our evaluation.

Filming and editing of Evaluation Question 1

On friday 22nd March Michael and I finished writing our script for the evaluation question 1. We then went into the pit to film our question which went really well, we decided that michael should speak our questions as he is a much more confident speaker than I am. Unlike some of the other students in my class we have decided to actually include visuals of Michael speaking whereas others have just done voice-overs. We felt that having a uniform backgroung would be crucial in-to keeping the audiences eyes on michael, So we chose the blue curtains that are in the pit. we found that visuals would be far more interesting for the audience than just a black screen. As well as this we felt that having photographs and video clips of the refences popping up would assist understanding and entertain aswell. We are very happy with how we have answered this question and feel that it will impact the reader more than if it was just block writing.

Feedback on digi pack

Michael and I recieved some constructive feedback on our digi pack. We had to ajust some of the images on the front of the CDcover, add a picture on the inside front of it and for our poster a few colour and outline changes as well as somre of the ratings and legal things you would see on a conventional poster. We have taken these ideas into account and adjusted our pack to comply with them.

Overall our teacher who assessed them was mainly pleased with it and said it looked quite proffessional which we were happy about.

Designs for Posters

As I am an art student here at SWCHS it was a great attribute to have when creating our Digipak. I have also had quite a lot of experience using photoshop and have access to high quality printers which is quite lucky. This not only helped with the Digipak but also with storyboards and other things i have had to draw out in media.

Here are some of the poster designs we came up with.

Finished Digi Pack!!

On Friday 10th Feb Michael and I finished our first draft of the promotional poster and the CD cover, which we were extremelly happy with. We met the deadlne with plenty of time to spare, and they looked very proffesional.

As I also study art, this ancillery task was a great chance for me to incorporate the art skills i have learned into designing something like this. What also helped is that I have had a lot of experience in using photoshop and this helped us speed up the process and get it done in lesson times.

The only real difficult parts to this was getting the CD covers proportions right, for example you have to take into account that there is a spince on a CD cover etc. Another hard task was getting a barcode and information regarding trademarks etc from the back cover of another CD to show that we were thinking of all the aspects and legal requirements for a CD cover/poster. This was because the background colour from one CD was hard to match to ours. ( even though ours was black ).

Overall I would say that out of all the things in the project we have done so far, I would say that i am proudest of the Digi-Pack.

Digi Pack Research

These are some examples of Nero's single covers, as you can see there are reoccurring theme in these for example the diamond and obviously the "Nero"font which is very unique. In our cover we will re-create one of these using screenshots from our music video. We will use a screenshot from our video of emma which we will rotate to face eachother. These will be almost transparent so that you can see what is going on underneath. This was the best and most conventional idea for our CD that we came up with and that is why we chose it.

Film editing

We are finding it quite difficult to edit our final outcome at the moment as the shots of our performer are proving hard to lip sync. The narrative part of our video is going quite well, we are using stereotypical effects to suggest the conventions of our genre. We are also incorporating things from other music videos for example the text from rhiannas' " All of the Lights " video. We have taken a short break from editing so that we can get on with our digi pack which is going extremelly well! Another reason for takng a break is so that we can look at the video in a different perspective when we come back and make changes that we didn't notice before.

During our editing we have:
-Sped up the traffic shot (establishing shot)
-Created our own visuals using filters and one of our shots
-Chosen the effects baed on generic conventions
- Placed almost all footage in a rough draft.

All we need to do now is fill in the gaps, we may have to do a little more filming of our performer which wouldnt take much time due to the little lyrics in the song. I am looking forward to coming back to it so I can crack on and get it done.

Early Ancillary Designs

These are some of the designs I drew up for mine and Michaels ancillery task ( The Digi-pack), these designs will either be for the poster or CD cover, and we thought that if we drew up a few ideas it would help us see what looks best and eliminate those ideas that didn't.

Genre specific posters

From our research we can see that most dubstep artists posters or CD covers, have their name in them with some sort of style or effect on them and this is what we are trying to achieve whilst creating our CD and poster covers.
Due to the 'Take over' of the music scene by the internet, posters are being used less as a promotional tool. It is more likely to be used as internet advertising for example down the side of web pages because then it has a wider audience rather than a poster which would get far less views. Also, with internet advertising you can advertise straight to that audience for example advertising Nero on a dubstep forum, this would benifit the artist far more as you are advertising straight to the intended audience.

However we are tring to make an eye-catching poster which shouts dubstep, we want people to look at it and recognise the 'Nero' logo.

Poster research

These are some posters from other bands though not from the dubstep genre.

These posters are generally coloured using the shades of black and white. However me and Michael thought that this could be because the bands would not have had the technology available to them now. Also the singers are usually the main feature. The name of the band is also on all the posters but usually smaller.

More colour is found on Bob Marley's and the Ramones posters but these are because of obvious links like Bob Marley's cultural heritage. Different backgrounds on the posters include just plain black backgrounds to greyscale city views.

All of these conventions will be useful when producing our poster.

Storyboard..

This is our storyboard for our "Nero-Innocence" music video, we will be changing a few things around, however this was great to refer to at the time and helped us a lot! Throughout the project this storyboard has helped us a lot. For our editing we look at the timing of the shots and match them before we start puting filers and different effects on the clips. This helpes us get a rough draft of our footage so that we can see if we have enough footage and how the Narrative and performance part come together.

Problem with establishing shot and other news on shots..

Because each of the establishing shots are 30 mins long, it is going to take a very long amount of time to upload them to the mac. However, we will have to do it after school or in our frees etc.

After reviewing the quality of the narrative shots, they seem a bit dark, however we will try and ressurect this using editingEspecially in the fast cuts etc, it will hopefully be sorted.

After looking at some of the uploaded performance shots, we are extremelly happy with the quality and the range of shots, also we have filmed some conventional fill-ins, which are the moving projections to make it look more visually pleasing and not boring.

Problems with confirmation for filming CCTV

Last week i went into the local shop in Elsenham and asked whether I would be able to film the CCTV screen to give the sense of our victim being watched in our music video. Unfortunately, we were declined the permission by the manager of the shop "Chloe Fisher", this would have been a very interesing shot to use and would have benifitted us a lot in that it would assist the audience in understanding the narrative of our production. However, we have worked our way round this and have used other shots to suggest her being watched.

Performance shoot!!

We were very lucky when we did our performnce shoot, in that there was a pit gig including our genre at lunch time on the same day, this benifitted us as the lighting was already set up in a conventional way as well as the projections, as they were random and fast which looked great. Emma was very good, after she got over being a little shy at the start (which was unusual) and did everything we asked, we got a great variety of shots including silluettes and dancing. All of the conventions were included to make it look like a real video as we had help from Jay Khatri and Harry Stocking for the lighting and projections. We had a lot of fun filming and got everything we needed, now for the intense editing!

For the editing side of things, we filmed some of the projections that were up on the screens either side of the DJ set up and stage, as fill-ins. This was just incase we didn't have enough footage for the long song we chose. Also, it is conventional in this genre and stereotypical in nero videos to have futuristic CGI in music videos, and this is another reason why we did this.