Intertextuality...





In a previous lesson we were taught about vertical and horizontal intertextuality, in this lesson we discussed the two aspects and i picked up on it and understood it fairly fast. Vertical intertextuality meaning a source from a different type of text e.g. CD cover to film, and horizontal intertextuality meaning a source from a text that is the same type e.g. Film to Film.

The album shot on the left is an idea that we have thought about for our lead singer, having the face in haf-light seems like a much more interesting shot than just a plain close-up. We will be using this for our vertical intertextual reference.



For our horizontal intertextual reference we will be using text that will pop up and be consistant throughout our video. Much like that of Kanye West and Rhianna's "All of the Lights". Although getting the quality that the editors of this music video do will be difficult, we will try and get it as best we can, with the software that is available to us.

Lead singer...

We have found a lead singer for our production. Emma Jenkins is a fellow art student of mine and is a very talented singer. She is a good friend of mine and is a very talkative, loud person so will be fun to work with, and will have no problem in performing. Although she is only mimeing, the experience of singing will help her with that.

Our ideal personnel was a good looking girl that could sing or mime well and she seemed to fit the bill, I feel that she was a good choice and I am looking forward to working with her.

Above is a picture of Emma Jenkins...

costumes...

For the males costume (the abuser) he will be using dark clothing and be wearing a hoody etc. to make him look more daunting and intimidating. This will assist the audience in predicting what is going to happen before it actually does. This will create tension and keep the audience grasped during the narrative section of our music video.

For the females clothing it will be casual clothes as she needs to look innocent, this is vital so that the narrative of our production makes sense. casual clothes are key so that the audience realise that she is innocent and isn't drawing any attention to herself. This will assist in the understanding of the narrative to the audience.

Characters - For Narrative

We have found a male and female actor from the A2 drama class at our school. We have decided to choose people from this as they will take it seriously and have had experience acting. Amy Mcgregor and Martin Baldwin are the people we have chosen as we are friends with them so they will be easy to work with.

They both seemed to be interested in working with myself and michael, and this is because it will look good for them and possibly boost their grade.

still need to add pictures of them....                        

Confirmed...

Below is the correspondence between myself and MTA Records. We have permission!


Hi Michael

Thanks for your email.

Providing that it is not for public domain and you will not be exploiting
the recording of Nero 'Innocence' in a public performance or earning any
revenue from such performances in any way, we are happy to grant one off use
on this occasion.

Good luck!

Thanks

Sophie




I am extremely pleased that we have recieved this confirmation e-mail, as the majority of people that send e-mails to record companies do not get a reply. Also, to be wished good luck by Chase and Status Records was really appreciated aswell.

On 10/10/2011 17:34, "Michael JARVIS" <05JARVIS_Mi@swchs.net> wrote:

> To whom it may concern
> 
> My name is Michael Jarvis. I am writing on behalf of myself and Frank James.
> We are both Year 13 students at Saffron Walden County High School, currently
> taking a Media Studies A-level.
> 
> For part of our A-level we are required to produce a music video. I am writing
> to ask for permission to use Nero's track 'Innocence' for our's. The track
> would be used solely to examine myself and Frank's ability to construct a
> music video.
> 
> I do hope this proposition is acceptable.
> 
> Many thanks for your time
> 
> Michael Jarvis

Song selection..

For  my a2 media production I have decided to work with Michael Jarvis. I thought that this was a good choice as we worked together in the AS opening to a film work. I found it really easy to work with him as i knew him previously to coming to Saffron Walden, so explaining ideas and getting each others points across was easy. Also, I thought that our AS work was a great success although we had a few problems throughout.

As me and Michael listen to similar music, the genre of music wasn't a hard decision to make. We chose dub step/drum and bass as our genre as i has recently gone mainstream. This made it easier for us to choose artists and get hold of companies such as Chase and Status records to get permission for our video.

We are also looking for intertextual sources for our film from all different mediums so that we can have vertical intertextuality as well as horizontal. I feel that this will help us relate to the audience and help them understand the narrative of our music video.

We have decided to go ahead with the Nero - Innocence song and have had an idea in our head for the narrative ever since we heard it. The original video is cartoon which will make it harder for us to reference, although we can use some of the ideas used in the original.

Although the lyrics are very repetitive, I really like the song, which gives us a lot to work with when the song drops etc.

Repesentation research...

This low angle shot on the antagonist connotes male dominance as the shot is making him appear larger than he actually is, also the silhouette effect portrays him as a threat. This all changes when the protagonists unite and take him on, this switches the dominant gender to female as fear is shown through the shots and actions of the antagonist.

This, i found a particularly interesting shot as it shows the gender combining as one through the antagonists eyes. This is established using a pan/tracking shot through bushes so it looks like he i spying almost.

Art Lecture

On Friday the 11th of November, my art class andI went to the University of London to listen to 4 artists talk about their life and what they do. I was unaware that there was going to be two music video animators there that have done work for Radiohead, Blur, Coldplay and more big name bands. They were very talented and showed me videos of the work they had done,  was really taken back as they spoke about budgets for example one of theres was £150 000. They also said that they do the majority of the work themselves but have to pay some people to do really technical work as the machines to handle the software would be in the hundreds of thousands of pounds.

www.shynola.com

This is Coldplay - Strawberry Swing they made this using photoshop, adobe after effects and other advanced programs.

This is my second favourite of their work following strawberry swing. This is a song by Queens of the Stone age.

If I Found Love - The Strangers

I found the video for this song very clever as they had sped up the video a lot to make it more interesting, if we were going to make a narrative for this song we was going to strap a camera to my car and use the same idea, however with performance footage jumping in and out consistently to make it more interesting. This was because as a group we thought that it was fairly boring towards the middle.

This is the song that we filmed for our live performance music video. We got some rally nice shots and footage, however a technical error with the dolly camera left us with only two camera angles to edit with. This has made it hard so far but we are willing to persevere with it and try our best to get it to fit well and look visually pleasing. Also, we have noticed that they performed a different version of the song and this made it extremely difficult to lip sync to the track we have.

3rd January - I have come back to this post, to say that we will be using the "sped up" idea for our establishing shot, however it will be on a motorway rather than a train track, and the shot is fixed on a motorway bridge rather than mounted on a vehicle so that when we speed it up, the lights will be blured to give a sense of movement and set the scene.

The Strangers - It was a sin...

This is probably my favourite song from "The Strangers" - however i do like some of there other songs so we may ask them to perform a different son for us to record for our live performance experience. I am really looking forward to working with them as i feel that it will help me with my A2 media task which is a music video.

The Strangers Visit SWCHS!

On Wednsday the 9th of November a band came into school called "The Strangers". They are a small time band who consist of a keyboard player, a drummer and a singer. Due to Mr canning meeting the band, they were kind enough to come in and let us film them so that we could gain some experience for our music video. I am happy with how our filming went, and although time was a contraint we seemed to get the shots we needed in one take. Also, the lighing made the video look great and emphasize the shots further. After we had filmed, they done a gig in the pit that was open to the whole school, even though it wasn't a great turn out, the people that came seemed to enjoy them selves and it was a laugh. I am glad that we got to film them, especially for the experience as I learned a lot. For example when using multiple cameras it was hard to angle and set up the shots so that other people filming weren't in your shots etc. Overall I am pleased with the shots we got and i look forward to editing the footage.

Nero - Innocence

This is a possible choice for our music video, although the video here is in animation we feel that the song has a very good and easy message to understand and take in, for this reason we feel that it is a good choice for our final video. This music video would be a challenge to persue as for this song there is no visuals to refer from that can relate to what we wan't to do, however on the upside, if we were to do this song, it would be a blank canvas ao we could do whatever we wanted (within reason). We would definately have to refer to other Nero videos, and or music videos from our chosen genre as an intertextual reference as well as vertical intertextual references from other media's.

Example - Stay Awake

This is Examples "Stay Awake"- I really like the devide between performance and narrative used in this music video. Also the range of shots used would fit in with our genre although this isnt the same as our chosen genre.

Labarynth - Earthquake

This is a possible idea for our video, although not in the same genre as we origionally anticipated, I still really like the song and i think that it would be quite interesting to try and create this music video in our own way. From this video i would find it interesting and exciting to create my own version of it because i am a fan of this genre of music. Also, i know people who are good friends of mine that can create CGI  which is what Labarynth's "Earthquake" music video is all about. The variety of shots that are used are also interesting, for example the extreme long shots connote lonlyness, however this is contrasted with medium shots of him with people dressed in cloaks, which further connotes togetherness and that he is part of a group. The clothing that is worn in this is casual, although us (the audience) can still tell that he is the main character from the shirt he is wearing. This is very clever as we still know he is the protagonist although there are other singers featured in the video. Another clothing related connotation would be him in a cloak as well as the others, further showing that he is part of a group or society.

I really liked the fact that this video was futuristic and the narrative of it. This seems to occur in each of Neros videos and I really like that. Most of Neros songs are about love and I think that he represents this in a very unique way.

Video Research - Nero - Crush on you

As we wanted to do a drum and bass/ dubstep genre for our music video we thought that nero would be a good choice for an artst as they are mainstream. I find their songs and videos very interesting and I feel that it would be fun to create one of our own for Nero.